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From recruitment to estate agents – employee churn and BYOD

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For businesses where employees rely on mobile phones to communicate, BYOD drives increased employee mobility and productivity, as well as satisfaction and convenience.  As a management decision, BYOD makes sense based on hardware savings alone.  After all, smartphones can cost up to £1000 per device.

Staff churn, the BYOD concern

The stumbling blocks with BYOD management are particularly evident in companies that have a high turnover of staff.  Take the agency model – recruitment or estate agents for example.  Employees of both businesses tend to have a high level of mobility, often need to use mobile phones to speak to prospects, and rely on long-term relationship building with clients.

The Association of Professional Staffing Companies (APSCo) and Deloitte found recently that on average, as many as 36% of recruitment employees leave a company after less than 12 months.  If by their nature these industries experience high staff turnover, two aspects of BYOD management become difficult for business owners: controlling the cost of mobile phone usage and keeping business mobile numbers when an employee leaves.

If employees are using their own devices to make business calls, but the business is footing the bill, how can the cost be controlled?  Some businesses provide a ‘work phone’ allowance employees can use to offset the cost of their mobile bill, while others allow employees to expense the cost to the business.  Neither route enables effective cost management.

The mobile numbers employees use become associated with their role, along with the contacts they make while working for the business.  When a business has no ownership or control over the number when that employee leaves, the contacts, connections and prospects associated with that number are lost.

Cloud control

The solution to an effective BYOD policy lies in the cloud.  Virtualised mobile numbers work like any other mobile number, except they are stored in a ‘cloud mobile network’, rather than on physical SIM cards.

Businesses can use a cloud mobile network to easily provide employees with a work phone number they can access and use on their own BYOD handset.  This is simple, cost effective, and offers ‘cloud-level’ flexibility – global access on any connected device, at any time.

Cloud BYOD policies help businesses reduce the time and cost required to manage traditional SIM-based contracts, while also enabling a new level of control over a company’s intellectual property (IP) – the business mobile number.

When a new employee starts, the business can allocate a work phone number the employee can use on their own mobile phone for as long as is required.  The employee has the convenience of using the handset they know, and the satisfaction of retaining their personal number.  The business saves on the cost of buying a new device and mobile contract and will remain in control of the number, even when the employee moves on.  The business can easily transfer the number to the employee’s replacement, ensuring the contact point remains with the business.

Cloud BYOD – the bottom line impact

From a cost and IP control perspective, the larger the organisation, the more savings that can be made.  But even for a small business, a cloud BYOD approach will save valuable time and resources in managing staff communications.

For recruitment agents, estate agents and any other business with a high staff turnover, the benefits are invaluable.  There are no expensive devices to buy and no long term contracts – which when your staff are leaving in less than 12 months, can mount up to significant savings.  But for these industries in particular, business success depends on the contacts made using work mobile phone numbers.  Keeping these contact numbers in the business when an employee leaves can directly impact bottom line results and business success.

 

Chris Michael

Chris Michael

Chris Michael is CEO and co-founder of Swytch. Swytch is a cloud mobile network offering on-demand business mobile numbers. Companies can use Swytch to offer employees a work mobile number without providing a mobile phone. Business can access their numbers through an online dashboard, where they have complete control and visibility over all of their business mobile numbers.

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