Home » Business » Digital Transformation » Creating a mobile work culture in an on-demand world
The customer never sleeps. At least, if you have a large customer base, the odds are high, that at any one time, some of your customers will be awake. And if they go online and order a product, they don’t expect to find that a company’s website is closed for the night.
This is especially so as company’s use digital tools to sell or market their product across multiple time zones. This has created a need for staff who are available outside of traditional 9-5 working hours. This is one of the pressures that has created a need for a mobile work-force – a work-force that is available even during the middle of the night in the domestic market.
So, digital technology has created a customer led reason for an always on and never off culture. But digital technology has also made it more viable, too. Laptops and mobile computing have supported a mobile-work force. The internet made long distance communication easier, now the Cloud has added a new rationale.
Thanks to the Cloud, it is less important where you work, the Cloud means you can take your office with you. You can work on the same document, wherever you are. You can also share your work; more than one person can work on the same document too, updating it in real time. Other collaboration tools make it possible for people to work closely together, even if they are geographically far apart.
The Cloud has advanced the idea of hot desking, even desk sharing. An office used to be defined by its draws, their contents and what was in nearby filing cabinets. But the information that used to exist on paper, now exists on the Cloud. And the mobile work culture has created greater agility, and an ethos that is more open to change.
A mobile work culture means staff feel trusted – trusted to determine when they work and where. This greater autonomy may have created a more conscientious work ethic. It has certainly created a culture that is more able to change.
Joseph Blass, CEO, WorkPlaceLive put it well saying: “We can see how a perfect storm of change has brewed and is still brewing – often on its own accord. That’s because employees can be happy to be part of innovation, provided that it doesn’t feel like a threat and might make their lives easier or different in a positive way.”
He added: “A more mobile work culture opens up new ways not only to reach out to and win new customers, but to meet customer expectations through, for example, an on-demand service. At the same time, it enables an organisation to improve its competitiveness, productivity and efficiency.
“Increasingly in such a culture, staff will be happy to work from anywhere provided they feel they are ‘in the thick of it’.”
Creating a mobile work force is a symptom of the digital age, but it may be essential to survive in the digital age.